Here's poor old Scrat in Ice Age 2 - The Meltdown. He chases the acorns just as desperately as terrified bankers are chasing the vanishing buck. Difference is: squirrels can eat acorns. Pity the poor banker - and all the wage slaves who are (or used to be) paying his bonus...
The idea is this: if all the people in the world who are dissatisfied with their jobs – or wish they had a job – were to become ethical entrepreneurs, we could trigger a huge wave of beneficial social and environmental change. Social and eco-enterprises are one of the keys to grassroots transformation. So ethical entrepreneurs stand to make more than a good living – they could make a huge difference too. If all those people were to join forces and provide each other with a rich mix of ideas, opportunities mutual support and collaborative action, we could explode that wave of change into a global tsunami of transformation.
With the benefits of inexpensive mass access to instant global communications, we have in our hands the means to transform the way business is done. Wikipedia has overtaken almost all other encyclopedias; Linux has bitten out enormous chunks of Microsoft’s world domination in operating systems. The age of digital media has brought radical change within the grasp of everyone with a PC or a Mac and a telephone connection. Facebook, MySpace, YouTube and Flickr have more participants than the Fortune 500 – and they’re not only available, free of charge, to us, they ARE us – we make them what they are, just by being who we are and doing what we do!
All these profound and very rapid transformations have been created by large groups of like-minded people, each doing a little of what they are best at and all acting as parts of a super-organism that really can make a significant difference. We live in the Information Age and we own the technology that drives it. That technology is us, our fellow ethical entrepreneurs, our ideas, our passions, our experience, our skills, our daily work, our relationships, our laptops, phones and handhelds. You have probably heard that old line: ‘The best way to predict the future is to design it.’ All of a sudden, we can do just that, if we choose to link up and go for it.
Oh, and each of us gets to do meaningful work, from home if we wish, with people we like, admire, respect and even love – and, in many cases, enjoy more prosperity than ever before...
Is this a no-brainer or what?
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